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Army Introducing New Slogan

Kefka

Kefka

New member
http://www.thebostonchannel.com/news/10035941/detail.html

WASHINGTON -- In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan -- "An Army of One" -- with one it hopes will pack more punch: "Army Strong."

The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis J. Harvey. He said "Army Strong" will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
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THAT will teach those damned Eye-rackies!!!
 
Okay, wait -- $200 million a year to come up with "Army Strong"? So... what the fuck? They couldn't have negotiated with Captain Caveman for that shit? That's $100 million per word. And they already had one of those words to begin with. We need a vomiting smiley, god dammit.
 
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