they're trying to strongarm Fox into relinquishing some or all the rights by burying the comic tie-ins and refusing them merchandising rights to the films. And because Disney has deeper pockets in terms of money, characters, and legal representation, they will eventually get what they want. It's a matter of when, not if. And if Fox refuses to let go, they can simply continue to bury anything mutant or FF related. Gotta admit it's made for interesting stories in the last couple years, as Wolverine's death, FF destruction, even Namor getting whacked, and the introduction of inhumans as the "new" mutant macguffin...all driven by the need to bury non-Marvel-owned movie properties. Deadpool is literally the only exception, and if it hadn't been for over-the-top support by Ryan Reynolds, I suspect they'd have buried that too. I don't think they expected that movie to hit like it did.