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Christmas tv advertisements 2014

I'VE BEEN IN HOSPITAL! (there that made you feel guilty lol)

I will return soon with my thoughts on this years servings. I need 24 hours but I will return.
 
Ok, First Grocery
Tesco
[video=youtube;dJYwfEI4Fyo]https://www.youtube.com/watch?v=dJYwfEI4Fyo[/video]
Just kind of dull, mind you the place is totally imploding at the moment with all the FRAUD that has been going on there so at least they got an inoffensive advert out. Turning the lights on? Yes, that is a shared experience and feels nice and you are going to help us? Don't really get that. Lots of bangs and whizzes but directionless - a bit like TESCO at the moment!

Asda
[video=youtube;9wG8ML8AULU]https://www.youtube.com/watch?v=9wG8ML8AULU[/video]
Remember anything about that at all? Nope, me neither. So bland it could be called Magnolia and put in a paint pot.

Morrisons
[video=youtube;BAdmkNEnfrE]https://www.youtube.com/watch?v=BAdmkNEnfrE[/video]
From the people who brought you "Holy fuck, we have no idea let's put Ant and Dec in that is safe" we now bring you "Lets put every fucking nice thing about Christmas in" which includes a nice sing along with Ant & Dec, People sitting outside in snow, cute family shot at end, Turkey basting shot, have we got a little girl leaving shit for Santa in a house painted almost entirely gold? YES! Fuck me, for a grocery retailer with no new ideas they put every bloody thing possible in the adverts.

Sainsburys
[video=youtube;NWF2JBb1bvM]https://www.youtube.com/watch?v=NWF2JBb1bvM[/video]
I suppose I like it actually. There is a reason for it being there, it's beautifully done and is respectful. I am not getting my knickers in a twist about it like some. At least it is a new idea unlike FUCKIN JOHN FUCKIN LEWIS.
 
I always love the TK Maxx adverts. This must have been the third year that the world of hipsters descends on their advert and shows off their little knick knacks that they have bought. Has the advertising agency been inside a TK Maxx recently? How can I explain it to the American viewers here?

Early on in the process someone said something about split screens and then someone said something about friends and gift giving. The brief probably said something like "Our TK Maxx shopper likes to stand out from the crowd and express their individuality, they might shop at TK Maxx but also like to pick up a vintage leather club armchair afterwards and play vinyl records with their friends."

No, the TK Maxx shopper looks through piles of dross in the hope they can find a brand that they might have heard of for a bargain price, then they can say "see these jeans? They're Boss you know, got em for £50 hah!" They might also pick up some Calvin Klein underwear little knowing that no fucker wears them anymore but they think Beckham might have once?
Here we go
[video=youtube;ZEW9qBmUSo0]https://www.youtube.com/watch?v=ZEW9qBmUSo0[/video]
 
[youtube]WqpoDiJQLCE[/youtube]

It's called TJ Maxx here, I think it's exactly the same store but with aslightly different name. Discount designer shit. They opened one about 15 miles from here a couple years ago, and it was a mad house. I have no idea why I even wanted to go in there.
 
I was really ready to hate the Boots advert = It's a story, not actually selling anything (WHERES THE PRODUCT!) but then it got me, truly got me as it is single minded and focused on Mum. A brave thing to do and quite risky considering the amount of media we consume. It's a little schmaltzy but oh we have ONE IDEA! If only Morrisons could have a little think about that one

[video=youtube;Mmq2Ec7nBLY]https://www.youtube.com/watch?v=Mmq2Ec7nBLY[/video]
 
Argos - what happened to you? Christmas fucked up your ad agency.

A few months ago we were treated to this:
[video=youtube;XKFhEsbeiEw]https://www.youtube.com/watch?v=XKFhEsbeiEw[/video]
Which was just a brilliant piece of film that actually included products, brand, offering and a single minded proposition.
Then some fucker said we have to change it for Christmas, so they did a bloody advent calendar that looks like a rip off of the old apple ads from years ago. "Doing an advent calendar" on your Christmas TV advert is a little like suggesting we do an "Apprentice" theme for your Corporate event. It's so shit normally we only propose the idea to shopping centres (They can put each of their shops in the little boxes) such a shame to ruin a brilliant campaign.
Shall we have a laughing elderly black man in one? YES WHY NOT?
How about BODY POPPING? Yeh, that sounds SICK!
[video=youtube;tVRnF8sg-RI]https://www.youtube.com/watch?v=tVRnF8sg-RI[/video]
 
Debenhams have been shocking for years, and then they found their feet last year. It's not going to win any awards but I really like this.

Why? it shows the store! The real magic of a department store is a place that begins to make you feel festive. The children running around after it shuts looking for the gift is also a charming idea (if not particularly new). There is loads of product displayed without it being shoved in your face and there is redemption - FOUND IT! Which everyone knows is the real pain of shopping.

A good advert based on real insight.
[video=youtube;Ljo9OEkmzEQ]https://www.youtube.com/watch?v=Ljo9OEkmzEQ[/video]
 
Aldi - ripping the shit out of the Grocery retailers but still manage to fall to bits when they try to do a Christmas TV ad. Interestingly enough you will be seeing a lot of this in the UK as the media spend it quite extraordinary. Aldi are building, working hard and spending more to take the UK market.

Aldi use a Manchester agency that very cleverly tied their deal to the success of the advertising. They made a bloody fortune as it worked and they hit the timing right. This campaign looks like they forgot the original idea behind the excellent original TV ads. (I like this, I also like this - like brands only cheaper) They are starting to appear smug and no one likes smug Germans now do they?
[video=youtube;g_noAJIC408]https://www.youtube.com/watch?v=g_noAJIC408[/video]
 
Boots - It is good but I kept thinking "I bet that girl's feet are cold!"

Argos - They replaced the aliens with a black guy? PC GONE MAD.

I fucking laughed out loud the first time I saw Jools Holland grinning at the end of the Aldi advert.
 
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