Nascent Drama

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Several studies have indicated that red carries the strongest reaction of all the colors, with the level of reaction decreasing gradually with orange, yellow, and white, respectively.[29]

 

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Because of this, scientists have repeatedly recommended red for warning signals, labels, and signs.

 

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Because of these recommendations, red has seen widespread use as a danger signal, in stop signs, to warn people of extreme heat or flammability, and even to signal warnings in sports such as soccer (see: penalty card).[30]

 

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It may also represent fire and so may symbolize the presence of God.

 

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It is the liturgical color for Pentecost.[20]

 

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In other traditions

 

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In China, red is the symbol of fire and the south (both south in general and Southern China specifically).

 

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It carries a largely positive connotation, being associated with courage, loyalty, honor, success, fortune, fertility, happiness, passion, and summer.[31][32][33]

 

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In Chinese cultural traditions, red is associated with weddings (where brides traditionally wear red dresses) and red paper is also frequently used to wrap gifts of money or other things.

 

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Special red packets called hong bao are specifically used during the Chinese New Year to give monetary gifts.

 

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On the more negative end, obituaries are traditionally written in red ink, and to write someone's name in red signals either cutting them out of your life, or that they have died.[33]

 

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Red is also associated with both the feminine yin and the masculine yang, depending on the source.[33][34]

 

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In Japan, red is a traditional color for a heroic figure.[35]

 

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In the Indian Sub-continent, red is the traditional color of bridal dresses, and is frequently represented in the media as a symbolic color for married women.

 

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The color is associated with sexuality in marriage relationships through its connection to heat and fertility.[36]

 

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It is also the color of wealth, beauty, and the goddess Lakshmi.[23]

 

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In Central Africa, Ndembu warriors rub themselves with red during celebrations.

 

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Since their culture sees the color as a symbol of life and health, sick people are also painted with it.

 

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Like most Central African cultures, the Ndembu see red as ambivalent, better than black, but not as good as white.[37]

 

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In other parts of Africa, however, red is a color of mourning, representing death.[38]